Every man needs a basic blue sweater, but that sweater doesn't have to be boring. In this example, Norah Gaughan brings together the classic elements popular among men - set-in sleeves, crewneck shaping, and double-ribbed edges - and she adds visual interest with a heavily textured, braided-cable yoke. To counteract the tendency of the cables to draw in, she increases stitches at the base of the yoke.