In 1993, we worked with Jan & Bill Kunz to develop three watercolor art instruction videos with an independent production company. While the project was ultimately successful, we quickly realized that the high up-front cost of production, which took years to recover, would be a barrier to most artists. In addition, we learned that our independent producer lacked the artistic sensitivity to produce a video workshop that focused on what is important to artists and art students.
In 2001, with three children out of the nest, a comfortable home on three rural Oregon acres, and the desire to create an art education video business together, we developed a concept that we hope will benefit all concerned. Creative Catalyst Productions Art Instruction Videos emerged from our beliefs that:
- Most talented artists are underpaid and under-recognized.
- National artist seminars & classes provide exposure to many students who would like to continue their art education after class ends.
- Only a limited number of students can attend these art instruction workshop classes. Many more would like to learn from these artists but simply can't afford the time or cost.
- Learning from master artist books is one step toward larger exposure but is limited, by the nature of the medium, in communicating what serious teachers and students wish to teach and learn.
We decided there is a need for a place that brings together professional artists, technology, marketing and sweat equity for the mutual benefit of all concerned. Creative Catalyst Productions was born. Our original and main product is professional quality art teaching DVDs, beautifully packaged for top quality presentation and designed to provide students with an art learning experience second only to attending a live seminar. As technology expands the way artists learn and grow we are constantly exploring new ways to make creative art ideas accessible to our growing worldwide community.