Marketing and Selling Your Handmade Jewelry The Complete Guide to Turning Your Passion into Profit

This book provides the practical advice and encouragement to sell your work-at home parties, craft fairs, fine galleries, or on eBay.

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A majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair. First step: Match your design style and time commitment with the most appropriate target market. Second step: Learn the nitty-gritty of setting up a home-based business. Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage. Last but not least: Master the fine art of pricing for a profit. The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.

Reviews: "There are entire books devoted to pricing crafts, but I found this one chapter to be clearer and actually more helpful than most I've read."-Bella Online Guide to Jewelry Making

"The author is very open, honest and direct with her directions. If your intent is to sell your work then this is a must have."-Mat Su Valley Bead Society Newsletter

"Pricing is always a problem for crafters and here, Lareau’s formula comes to the rescue."-Monsters and
Table of Contents
Preface: My Story
Introduction: How It All Begins
One: First Steps
Two: Building Your Portfolio
Three: Pricing Your Work
Four: Selling Your Jewelry at Craft Fairs
Five: Selling Wholesale
Six: Marketing
Seven: Managing the Business


  • Craft Fairs and Festivals
  • Display and Packaging Resources
  • Small Business Resources
  • Promotional Printers and Resources
  • Publications
  • Helpful Miscellaneous Websites
About the Author

Viki Lareau has been in the jewelry making business for more than 20 years. She majored in fashion marketing and worked in jewelry sales at Nordstrom for several years. She left Nordstrom to help expand a chain of bead stores across the United States and Canada. It was there she met and married Mark Lareau. Shortly after, they opened their own bead store, The Bead Factory, in Tacoma, Washington. Both Viki and Mark teach nationally and also are founders and directors of the Puget Sound Bead Festival, now in its tenth year.

SKU: 06BD8

Author/Speaker/Editor: Viki Lareau

Format: Paperback

ISBN 13: 9781596680241

Number Of Pages: 96